Ok, this was an awesome piece of marketing.
How did I receive it? In the mail.
What was it? A post card reminding me to sign up for the 2009 Ottawa Marathon.
What was on the front of the post card? Only my Marathon finish time from 2008 with a little motivational text thrown in.
Ya, ya, you got me, ok I am signing up. Man they are good.
Here it is: